Social Media Image and Video Sizes in 2023

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In today's digital age, social media has become an important part of our lives. Whether you're a business owner or an individual, social media has become the go-to platform for connecting with people, building brands, and sharing experiences. However, to make the most of your social media presence, it's essential to understand the importance of using the right image and video sizes.

In this post, we'll discuss the most important social media image and video sizes that you need to know in 2023.

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • Pinterest
  • TikTok
  • Snapchat

1. Facebook

Facebook is the most widely used social networking site, which has over 2.9 billion active members globally. To ensure your posts look great on Facebook, it's crucial to use the right image and video sizes.

When it comes to creating content for Facebook, using the right image and video sizes is crucial for ensuring that your posts look great and engage with your audience. Facebook offers various types of content, including profile pictures, cover photos, regular posts, and video posts, each with its own recommended size for optimal display on both desktop and mobile devices. By using the recommended sizes and maintaining the quality of your images and videos, you can effectively build your brand and engage with your audience on one of the most popular social media platforms out there.

Recommended image and video sizes for Facebook

For profile pictures, the recommended size is 180 x 180 pixels. It's important to note that Facebook will display your profile picture at 170 x 170 pixels on your page, but it will be uploaded at 180 x 180 pixels. Therefore, it's best to upload a picture at the highest resolution possible.

For cover photos, the recommended size is 820 x 312 pixels. It's important to keep in mind that Facebook will crop your cover photo on mobile devices, so it's best to use a design that's centered and doesn't contain important details in the corners.

For regular posts, the ideal size is 1200 x 630 pixels. This size will ensure that your post looks great on both desktop and mobile devices. Additionally, it's best to use high-quality images that are relevant to your post.

For video posts, the ideal size is 1280 x 720 pixels. This size will ensure that your video looks great on both desktop and mobile devices. Additionally, it's important to keep your video under 1 minute in length, as videos that are longer than 1 minute may receive fewer views.

Using these sizes will ensure that your content on Facebook looks great and is optimized for both desktop and mobile devices. Remember to use high-quality images and videos that are relevant to your post to engage with your audience and build your brand on social media.

2. Instagram

Instagram has become the go-to platform for visual content, with over 1.2 billion active users. To ensure your Instagram posts look great, you need to know the right image and video sizes.

When it comes to creating content for Instagram, using the right image and video sizes is crucial for ensuring that your posts and stories look great and engage with your audience. Instagram offers various types of content, including profile pictures, regular posts, stories, and video posts, each with its own recommended size for optimal display on both desktop and mobile devices. By using the recommended sizes and maintaining the quality of your images and videos, you can effectively build your brand and engage with your audience on one of the most popular social media platforms out there.

Recommended image and video sizes for Instagram

For profile pictures, the recommended size is 110 x 110 pixels. It's important to note that Instagram will display your profile picture at 180 x 180 pixels on your page, but it will be uploaded at 110 x 110 pixels. Therefore, it's best to upload a picture at the highest resolution possible.

For regular posts, the ideal size is 1080 x 1080 pixels. This size will ensure that your post looks great and is optimized for display on both desktop and mobile devices. Additionally, you can also use portrait-style images with a size of 1080 x 1350 pixels for a more engaging post.

For Instagram stories, the ideal size is 1080 x 1920 pixels. This size will ensure that your story looks great and is optimized for display on both desktop and mobile devices. Additionally, you can also use a video with a maximum length of 15 seconds to create a more engaging story.

For video posts, the ideal size is 1080 x 1080 pixels. This size will ensure that your video looks great and is optimized for display on both desktop and mobile devices. Additionally, it's important to keep your video under 60 seconds in length.

Using these sizes will ensure that your content on Instagram looks great and is optimized for both desktop and mobile devices. Remember to use high-quality images and videos that are relevant to your post to engage with your audience and build your brand on social media.

3. Twitter

Twitter is another popular social media platform, with over 330 million active users worldwide. To make the most of your Twitter presence, it's important to use the right image and video sizes.

Using the right image and video sizes is important for creating content on Twitter that looks great and engages with your audience. Twitter offers various types of content, including profile pictures, header images, regular tweets, and video tweets, each with its own recommended size for optimal display on both desktop and mobile devices. By using the recommended sizes and maintaining the quality of your images and videos, you can effectively build your brand and engage with your audience on this popular social media platform. 

Recommended image and video sizes for Twitter

For profile pictures, the recommended size is 400 x 400 pixels. This size will ensure that your profile picture looks great and is optimized for display on both desktop and mobile devices.

For header images, the recommended size is 1500 x 500 pixels. This size will ensure that your header image looks great and is optimized for display on both desktop and mobile devices. However, it's important to note that the visible portion of the header image on mobile devices is cropped slightly, so it's important to keep important information in the center of the image.

For regular tweets with images, the ideal size is 1024 x 512 pixels. This size will ensure that your image looks great and is optimized for display on both desktop and mobile devices. Additionally, you can also use portrait-style images with a size of 800 x 1200 pixels for a more engaging tweet.

For Twitter cards, which are essentially previews of your website content, the recommended size is 1200 x 628 pixels. This size will ensure that your card looks great and is optimized for display on both desktop and mobile devices.

For video tweets, the ideal size is 1280 x 720 pixels. This size will ensure that your video looks great and is optimized for display on both desktop and mobile devices. Additionally, it's important to keep your video under 2 minutes and 20 seconds in length.

Using these recommended sizes will ensure that your content on Twitter looks great and is optimized for both desktop and mobile devices. Remember to use high-quality images and videos that are relevant to your tweet to engage with your audience and build your brand on social media.

4. LinkedIn

LinkedIn is a social media platform specifically designed for professionals, with over 740 million active users. To ensure your LinkedIn posts look great, it's essential to use the right image and video sizes.

Using the right image and video sizes is important for creating content on LinkedIn that looks professional and engages with your audience. LinkedIn offers various types of content, including profile pictures, cover images, regular posts, and video posts, each with its own recommended size for optimal display on both desktop and mobile devices. By using the recommended sizes and maintaining the quality of your images and videos, you can effectively build your brand and connect with your professional network on this popular social media platform.

Recommended image and video sizes for LinkedIn

For profile pictures, the recommended size is 400 x 400 pixels. This size will ensure that your profile picture looks great and is optimized for display on both desktop and mobile devices.

For cover images, the recommended size is 1584 x 396 pixels. This size will ensure that your cover image looks great and is optimized for display on both desktop and mobile devices.

For regular posts with images, the ideal size is 1200 x 627 pixels. This size will ensure that your image looks great and is optimized for display on both desktop and mobile devices. Additionally, LinkedIn also supports square images with a size of 400 x 400 pixels.

For LinkedIn Articles, the ideal size for the header image is 744 x 400 pixels. This size will ensure that your header image looks great and is optimized for display on both desktop and mobile devices.

For video posts, the ideal size is 1920 x 1080 pixels. This size will ensure that your video looks great and is optimized for display on both desktop and mobile devices. Additionally, it's important to keep your video under 10 minutes in length.

Using these recommended sizes will ensure that your content on LinkedIn looks great and is optimized for both desktop and mobile devices. Remember to use high-quality images and videos that are relevant to your content to engage with your audience and build your professional network on social media.

5. YouTube

YouTube is the most popular video-sharing platform, with over 2 billion active users. To ensure your YouTube videos look great, it's essential to use the right video sizes.

Using the right thumbnail, shorts, and video sizes is important for creating content on YouTube that looks professional and engages with your audience. YouTube offers various types of content, including regular videos, shorts, and thumbnails, each with its own recommended size for optimal display on both desktop and mobile devices. By using the recommended sizes and maintaining the quality of your images and videos, you can effectively build your brand and connect with your audience on this popular video-sharing platform.

Recommended thumbnail and video sizes for YouTube

Thumbnails:

  • The recommended size for YouTube thumbnail images is 1280 x 720 pixels, with a minimum width of 640 pixels.
  • Thumbnails should be in a 16:9 aspect ratio.
  • Thumbnail file types can be. JPG, .GIF, .BMP, or . PNG.
  • The maximum file size for a thumbnail is 2 MB.

Shorts:

  • The recommended aspect ratio for shorts on YouTube is 9:16.
  • Shorts should be at least 1 minute long and no longer than 60 seconds.
  • The recommended size for shorts is 1080 x 1920 pixels.
  • The file size for shorts should be no larger than 500 MB.

Videos:

  • The recommended size for YouTube videos is 1280 x 720 pixels or 1920 x 1080 pixels for HD video.
  • Videos should be in a 16:9 aspect ratio.
  • The maximum file size for a video upload on YouTube is 128 GB or 12 hours, whichever comes first.
  • The maximum length for a video on YouTube is 12 hours, however, it's recommended to keep videos shorter than 15 minutes to improve engagement.
  • Video file types should be .MOV, .MPEG4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.

By using these recommended sizes for thumbnails, shorts, and videos on YouTube, you can ensure that your content looks professional and engaging, which can help you connect with your audience and build your brand on this popular video-sharing platform.

6. Pinterest

Pinterest is a social media platform specifically designed for visual discovery, with over 450 million active users. To ensure your Pinterest posts look great, it's essential to use the right image sizes.

Pinterest is a visual social media platform that allows users to share and discover images and videos on various topics. To ensure that your content on Pinterest is visually appealing and engaging, it's essential to use the right image and video sizes. Using the recommended sizes can help you attract more viewers and increase engagement with your pins. In this section, we'll cover the recommended sizes for images and videos on Pinterest.

Recommended image and video sizes for Pinterest

Images:

  • The recommended size for Pinterest images is 1000 x 1500 pixels or a 2:3 aspect ratio.
  • Pins can be created as square (1000 x 1000 pixels) or vertical (1000 x 1500 pixels) images.
  • Pins should be at least 600 pixels wide.
  • The maximum file size for a pin is 32 MB.
  • The supported file types for pins are JPG and PNG.

Videos:

  • The recommended size for Pinterest videos is a minimum of 240p (426 x 240 pixels) and a maximum of 1080p (1920 x 1080 pixels).
  • The recommended aspect ratio for Pinterest videos is 1:1 (square) or 2:3 (vertical).
  • The maximum file size for a video is 2 GB.
  • The supported file types for videos are MP4 and MOV.
  • The recommended length for Pinterest videos is between 6 and 15 seconds.

By using these recommended sizes for images and videos on Pinterest, you can ensure that your content looks professional and engaging, which can help you attract more viewers and increase engagement with your pins.

7. TikTok

TikTok has become one of the most popular social media platforms in recent years, with millions of users sharing short-form videos on a daily basis. If you're planning to create content for TikTok, it's important to use the right image and video sizes to ensure that your content looks great and stands out from the crowd.

Recommended short video sizes for TikTok

TikTok's recommended shorts video size is 1080 x 1920 pixels, which is a vertical aspect ratio of 9:16. This size is ideal for optimizing your videos for display on both desktop and mobile devices. When creating videos for TikTok, it's important to keep in mind that the platform limits videos to a maximum length of 60 seconds. However, many popular TikTok videos are shorter than this, often ranging from 15 to 30 seconds in length.

In addition to the recommended video size, there are a few other things to keep in mind when creating videos for TikTok. First, it's essential to use high-quality footage and sound to create engaging and eye-catching content. Second, it's important to use captions or text overlays in your videos to help convey your message and capture your audience's attention. Finally, consider incorporating trends or challenges in your videos to increase your chances of going viral and reaching a wider audience.

By using the recommended video size and incorporating these best practices when creating videos for TikTok, you can create engaging content that resonates with your audience and helps you build your brand on this popular social media platform.

8. Snapchat

Snapchat is a popular social media platform that allows users to share photos and short videos with friends and followers? If you're planning to create content for Snapchat, it's important to use the right image and video sizes to ensure that your content looks great and engages with your audience. Snapchat offers various types of content, including regular snaps, stories, and filters, each with its own recommended size for optimal display on both desktop and mobile devices. By using the recommended sizes and maintaining the quality of your images and videos, you can effectively build your brand and connect with your audience on this popular social media platform.

Recommended photo and short video sizes for Snapchat

Snapchat's recommended video size is 1080 x 1920 pixels, which is a vertical aspect ratio of 9:16. This size is ideal for optimizing your videos for display on both desktop and mobile devices. When creating videos for Snapchat, it's important to keep in mind that the platform limits videos to a maximum length of 60 seconds for regular snaps and 10 seconds for stories.

In addition to the recommended video size, there are a few other things to keep in mind when creating videos for Snapchat. First, it's important to use high-quality footage and sound to create engaging and eye-catching content. Second, it's important to use captions or text overlays in your videos to help convey your message and capture your audience's attention. Finally, consider incorporating filters or lenses in your videos to add a fun and creative element to your content.

By using the recommended video size and incorporating these best practices when creating videos for Snapchat, you can create engaging content that resonates with your audience and helps you build your brand on this popular social media platform.

Conclusion

In conclusion, social media has become an integral part of our lives, and it's essential to use the right image and video sizes to make the most of your social media presence. By using the ideal image and video sizes, you can ensure that your posts look great, engaging, and professional, which can help you connect with your audience,

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